With integrated media delivery in IIS, you no longer need separate Web and streaming infrastructures to deliver compelling Web and rich media content to three screens (computer, TV, mobile). Part of IIS Media Services, IIS Smooth Streaming delivers up to true HD (1080p) video experiences that increase user engagement times. First proven in production at the Summer 2008 Olympics in Beijing, this live and on-demand adaptive streaming technology from Microsoft represents the latest generation in video streaming technologies. IIS Smooth Streaming provides users with a truly compelling way to watch the best-possible-quality streaming video.